The Humvee maker sued Activision for the use of its brand in many Call of Duty games.
The company behind the Humvee vehicles of the US Army has filed a lawsuit against Activision, as the publisher used the cars in several Call of Duty games without permission, the report the news agencies dpa and Reuters. The parent company behind Humvee, AM General, accuses Activision of having enriched themselves unfairly on brand names and call for a Cease and desist and damages and a fine.
Specifically, the infringement of trade mark and the reputation of the protected vehicles are described in the indictment. On about 50 pages it creates the indictment with many accompanying screenshots from several parts of the Call of Duty series. They also call for a cessation of sales for toys, books and other merchandise, which also rely on the vehicle brand.
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Escalation of failed talks
In the opinion of AM General Activision has acted with intent and therefore wants a reasonable compensation back. Previously failed extrajudicial negotiations and discussions. According to Reuters, the dispute attracts more than a year out - until now probably came to escalation. Activision not yet commented in detail about the allegations. A spokesman could only announce that the company will not discuss pending litigation in public.
Humvee vehicles used by the US military for three decades. The brand introduction goes back to the year 1986th Overall, the manufacturer sold around 278,000 Humvees. In addition to military vehicles, AM General also manufacture a vehicle for civilian use with the Hummer. Call of Duty contrast comes to around 250 million copies sold and a turnover of about 15 billion US dollars.
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